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Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some businesses more than others.
Consultants, speakers, coaches, professional service providers, people exclusively in e-commerce or network marketing, and even those offering B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those offering more creative products or independent ventures. The pre-made funnels are highly oriented towards these industries: for example, if you’re a florist, you may find the pre-made Daily Deal Funnel to be a good way of marketing for you ClickFunnels Tracking. If you’re trying to center everything around yourself and your brand, there would be good support too. The same goes for people selling content like courses or books.
Of course, you can always start from a blank funnel, and I don’t think you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller business, okay with the price tag, and you need to make your traffic work for you better, I doubt you’d be wasting your money or time with ClickFunnels. I would especially recommend it to anyone who wants to maintain a better landing page.
Customer Support – ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some nuances. I commend ClickFunnels for having decent documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, but still sufficient. Their docs page has a series of categories, each with their own articles. It may be simple, but content-wise it’s not too shabby ClickFunnels and Amazon S3.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, but I’m not too pleased with it. They’ve generally been helpful for simple questions and basic troubleshooting… but when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to get back to me. By then, I figured out a workaround. Most users won’t need that kind of support and to be honest, most SaaS companies don’t provide that level of support. So I give ClickFunnels kudos for trying.
Additionally, I’ve noticed a consistency among reviews pointing out bad experiences with customer service. Notably, in instances when features have not worked as promised or when there were weird site malfunctions, customer service reps were supposedly either unresponsive or unhelpful. ClickFunnels Gotowebinar One infamous reviewer in particular recounts how, due to site error, some of his customers were locked out and how other non-paying visitors gained access to members-only content. When he contacted customer service, he found they were apathetic and unhelpful. It may be a weird, improbable scenario, but it illustrates the point.
Overall Support Rating
I would not say ClickFunnels fails in customer support-I think the team largely understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their support to make it decent ClickFunnels vs Activecampaign. At least basic questions will be answered, and they’re pretty responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional customer support, but it mostly meets a bare minimum that makes it at least good enough. In this category, we give it a 3 out of 5 stars.
So, what’s the overarching verdict? It’s good-4 out of 5 stars! It’s a legitimate contender in the marketing software space and worth trying out.
Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing needs with higher customization abilities, you may want to look into third party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer service representatives, or some glitches in the software. You might also be annoyed by their self-promotion ClickFunnels Logn.
But you know what? Considering everything, I don’t think any of these outweigh the solid landing page builder, let alone other positives such as the short learning curve, solid integrations, and good templates.
All-in-all, ClickFunnels succeeds in its core objective-to make it easier for you to funnel traffic and reach higher conversion rates. Even negative ClickFunnels reviews acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m pretty sure that for the vast majority of prospective users, the page builder offers enough choice. If you’re looking first and foremost for an easy but solid sales solution or landing page editor, ClickFunnels is a great tool. After all, it hasn’t reached its popularity on empty promises, and that’s why I’m giving it 4/5 stars.